Understanding Michael Porter: The Essential Guide to Competition and Strategy
BUSINESS & ECONOMICS / General
Michael Porter’s contributions to the business world redefined how managers see competition and strategy, but his legendary frameworks are often misunderstood. Here Joan Magretta, Porter’s former editor at Harvard Business Review, synthesizes the key tenets of Porter’s work and explains the intricate relationships between them. With this invaluable guide, listeners will learn to apply Porter’s ideas—competitive advantage, the value chain, and five forces—with confidence and skill.