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Art of Being Unreasonable: Lessons in Unconventional Thinking, The

Title Art of Being Unreasonable: Lessons in Unconventional Thinking, The
Author Broad, Eli Find more by Author
Audience Adult
Book Description Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-- from negotiating to risk-taking, from investing to hiring-- that have made Eli Broad such a success. Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica If you're stuck doing what reasonable people do-- and not getting anywhere-- let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.


Narrator Dixon, Walter Find more by Narrator
Publisher Recorded Books, Inc. by arrangement with Gildan Media
Release Date SEP 04, 2012
ISBN 9781470322779
Language English
File Size 112.2883 MB
Duration 05:24:00 {hh:mm:ss}

  • Introduction (00:00:33)
  • (00:03:49)
  • (00:06:13)
  • Chapter 1 (00:11:57)
  • Chapter 2 (00:13:31)
  • Chapter 3 (00:17:25)
  • Chapter 4 (00:15:07)
  • Chapter 5 (00:13:58)
  • Chapter 6 (00:12:01)
  • Chapter 7 (00:16:36)
  • Chapter 8 (00:08:28)
  • Chapter 9 (00:10:25)
  • Chapter 10 (00:11:46)
  • Chapter 11 (00:15:16)
  • Chapter 12 (00:11:27)
  • Chapter 13 (00:16:58)
  • Chapter 14 (00:10:04)
  • Chapter 15 (00:16:55)
  • Chapter 16 (00:12:49)
  • Chapter 17 (00:15:52)
  • Chapter 18 (00:16:49)
  • Chapter 19 (00:11:48)
  • Chapter 20 (00:16:16)
  • Chapter 21 (00:17:25)
  • Chapter 22 (00:20:27)
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