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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

Title Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Author Schmitt, Bernd Find more by Author
Genre BUSINESS & ECONOMICS / General
Audience Adult
Book Description In Happy Customers Everywhere, Columbia Business School professor Bernd Schmitt combines his extensive business knowledge with the latest discoveries in positive psychology to create three unique approaches sure to turn casual buyers into devoted fans. Using these methods, marketers, brand managers, and entrepreneurs alike can harness and sustain immense customer goodwill.

eAudio

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Narrator Dixon, Walter Find more by Narrator
Publisher Recorded Books, Inc. by arrangement with Gildan Media
Release Date SEP 06, 2012
ISBN 9781470322816
Language English
File Size 138 MB
Duration 06:40:58 {hh:mm:ss}

  • Introduction (00:00:33)
  • Prologue (00:02:40)
  • Chapter 1 (00:04:39)
  • Chapter 1 (00:33:58)
  • Chapter 2 (00:51:21)
  • Chapter 3 (00:41:31)
  • Chapter 4 (00:44:46)
  • Chapter 5 (00:35:36)
  • Chapter 6 (00:35:45)
  • Chapter 6 (00:28:19)
  • Chapter 7 (00:45:34)
  • Chapter 8 (00:37:13)
  • Chapter 9 (00:38:58)
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